Bing Ads Essential Training

Free download Bing Ads Essential Training. This tutorial/course is created by Adriaan Brits and it has been retrieved from Lynda which you can download for absolutely free. PPC, Advertising and Marketing skills are covered in this course.

Leverage all of the features available in Bing Ads, the popular ads program from Microsoft, to run stellar marketing campaigns with one of the world’s leading ad networks. This comprehensive course begins with an overview of the Bing landscape, and then guides you through creating an account, setting bids, writing effective ads, and selecting keywords. Familiarize yourself with important Bing Ads policies in order to save time and make sure your campaigns are approved quickly. Learn about ad extensions, targeting, and setting up Universal Event Tracking, as well as how to use available tools—for example, the Bing Ads Intelligence tool—to successfully carry out campaign optimization.

Topics includes:

  • Creating your account
  • Navigating the Bing interface
  • Setting up billing
  • Estimating traffic and setting bids
  • Writing effective ads
  • Using dynamic text ads
  • Setting up campaign exclusions
  • Using automated rules
  • Setting up Universal Event Tracking
  • Creating a remarketing list in Bing Ads
  • Measuring performance with Bing Ads reports

Bing Ads is an essential component of the online marketing mix. My name is Adriaan Brits. I’m a marketing campaign specialist helping companies all over the world. In this comprehensive course, I want to share with you how you can leverage all the features available from Bing Ads. We will start with basic concepts and progress towards a deeper working knowledge of the systems available from Bing. You will experience how easy it is to use the interface and see what what your ad distribution options are.

And how you can comply with basic policies. Once you’ve mastered the main features, we will learn about campaign optimization and how to use intelligent data solutions from Bing. You will also learn how to use the Bing Ads editor. On completion of the course, you will be well on your way to develop the confidence and the skills needed to run great marketing campaigns with one of the world’s leading ad networks.

Free Download Bing Ads Essential Training

  Download bing-ads-essential-training-udemy.rar (443.44 MB)

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